Privacy Policy
About this policy
The Maura Collection respects your privacy and is committed to handling your personal information responsibly, fairly and transparently.
This Privacy & Cookie Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact our Customer Care team, subscribe to our communications or otherwise interact with The Maura Collection.
It also explains how we use cookies and similar technologies and how you can manage your preferences.
This policy should be read alongside our Terms & Conditions and Shipping & Returns Policy where relevant.
Who we are
The Maura Collection is an independent womenswear retailer offering a curated selection of clothing and accessories to customers within the United Kingdom.
For the purposes of applicable UK data protection law, The Maura Collection is responsible for determining how and why personal information collected through our website is used.
For privacy-related enquiries, please contact:
The Maura Collection
Email: support@themauracollection.com
Personal information we may collect
Depending on how you interact with us, we may collect the following categories of personal information:
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Identity and contact information, such as your name, email address, telephone number, delivery address and billing address.
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Order and transaction information, including products purchased, order value, delivery information, returns, refunds and transaction history.
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Payment information. Payments are processed through secure third-party payment providers. Full payment card information is generally handled by those providers rather than stored directly by The Maura Collection.
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Customer Care information, including messages, enquiries, return requests, product questions and other correspondence with us.
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Technical and usage information, such as IP address, device information, browser type, pages visited, interactions with our website and information collected through cookies or similar technologies.
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Marketing information, including your communication preferences and interactions with marketing communications where applicable.
How we collect your information
We collect personal information directly from you when you:
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place an order;
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create or use website features;
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contact our Customer Care team;
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request a return or refund;
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subscribe to marketing communications;
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complete forms on our website; or
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manage your cookie preferences.
We may also receive certain technical, transactional or analytical information through service providers that support the operation, security, measurement and advertising of our website.
How and why we use your information
We only use personal information where we have an appropriate lawful basis for doing so.
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Processing and delivering your orderWe use your personal information to process, fulfil and deliver your order.
Lawful basis: Performance of a contract.
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Managing payments, returns and refundsWe use your information to manage payments, returns, refunds and related customer service matters.
Lawful basis: Performance of a contract and, where applicable, legal obligations.
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Responding to Customer Care enquiries
We use your information to respond to questions, requests and other communications with our Customer Care team.
Lawful basis: Performance of a contract or legitimate interests.
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Maintaining website and account security
We may use personal information to protect our website, customer accounts and services from misuse, unauthorised access or other security risks.
Lawful basis: Legitimate interests and, where applicable, legal obligations.
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Fraud prevention and protection of our business
We may process information where necessary to help prevent fraud, protect transactions and safeguard our business and customers.
Lawful basis: Legitimate interests and, where applicable, legal obligations.
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Maintaining business, tax and accounting records
We may retain certain information where required for accounting, tax, regulatory or other legal purposes.
Lawful basis: Legal obligation.
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Improving our website and customer experience
We may use information to understand how our website performs and to improve its functionality, usability and customer experience.
Lawful basis: Legitimate interests or consent, depending on the technology used.
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Sending marketing communications
Where permitted by law, we may use your contact details to send news, collections, offers and other marketing communications.
Lawful basis:
Consent or another basis permitted under applicable direct marketing rules.
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Analytics and advertising technologies
Where required, we use analytics and advertising technologies only after the appropriate consent has been provided.
Lawful basis: Consent where required.
Where we rely on legitimate interests, we consider the interests of The Maura Collection alongside your rights and reasonable expectations.
Orders, suppliers and delivery partners
The Maura Collection works with selected brands, suppliers, fulfilment partners and delivery providers to process and deliver orders.
Where necessary to fulfil your purchase, relevant information such as your name, delivery address, contact details and order information may be shared with the supplier or delivery partner responsible for your order.
We only intend to provide the information reasonably necessary for the relevant partner to process, dispatch, deliver or support your order.
Where items within the same order are fulfilled by different selected partners, relevant order information may be provided separately to each partner.
Payments
Payments made through The Maura Collection are processed using secure payment technology provided by third-party payment providers, which may include Stripe and payment services made available through our website platform.
These providers process payment information in accordance with their own privacy and security obligations.
The Maura Collection may receive information confirming the status and details of a transaction, but does not require access to your full payment card details in order to fulfil your order.
Marketing communications
Where permitted by law, we may send you information about The Maura Collection, including new collections, editorial content, promotions and other updates.
We may send electronic marketing where you have provided appropriate consent or where another permitted basis for marketing to existing customers applies.
You can unsubscribe at any time by using the unsubscribe option included in our marketing emails or by contacting us at support@themauracollection.com.
Unsubscribing from marketing communications will not prevent us from sending service-related messages that are necessary for an existing order or customer relationship.
Analytics and advertising
We use analytics services to understand how visitors interact with The Maura Collection and to improve the performance, usability and content of our website.
Where you have provided the appropriate consent, we may also use advertising and measurement technologies to understand the effectiveness of our campaigns and help deliver advertising that may be more relevant to audiences.
Services used for these purposes may include:
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Google Analytics, for website analytics and performance measurement.
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Google Ads, for advertising measurement and campaign optimisation.
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Meta, including technologies associated with Meta advertising and measurement.
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Pinterest, where Pinterest advertising or measurement technologies are enabled.
These services may collect information about your device, browser, interactions with our website and advertising activity, depending on your consent choices and the technologies enabled.
Who we may share personal information with
Personal information may be shared with trusted organisations where reasonably necessary to operate The Maura Collection, including:
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Wix and website infrastructure providers;
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payment providers such as Stripe;
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selected brands and suppliers responsible for fulfilling orders;
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couriers and delivery providers;
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Customer Care and business service providers;
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analytics and technology providers;
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Google, Meta and other advertising platforms where the relevant technologies are enabled;
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professional advisers where reasonably necessary; and
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regulators, public authorities or law enforcement where disclosure is required by law.
Service providers are expected to handle personal information appropriately and only for the purposes for which the information is made available to them, subject to their respective roles and legal obligations.
International use of personal information
Some of the technology, payment, analytics, advertising and other service providers used by The Maura Collection may process or make personal information accessible outside the United Kingdom.
Where UK data protection rules concerning restricted international transfers apply, appropriate mechanisms will be used as required. Depending on the circumstances, these may include UK adequacy regulations, recognised contractual safeguards or another mechanism permitted under applicable data protection law.
Further information about relevant safeguards may be requested by contacting support@themauracollection.com.
How long we keep personal information
We do not intend to retain personal information for longer than reasonably necessary.
Retention periods depend on the type of information and why it was collected. In determining how long information should be kept, we may consider:
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the duration of our relationship with you;
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fulfilment of orders, returns and refunds;
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Customer Care requirements;
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prevention and resolution of disputes;
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fraud and security considerations;
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legal, tax and accounting requirements; and
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applicable limitation periods.
Marketing information may be retained until you unsubscribe or otherwise object to the relevant processing, subject to limited information that may need to be retained to record your preference.
Your privacy rights
Depending on the circumstances and applicable law, you may have rights concerning your personal information, including the right to:
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request access to personal information we hold about you;
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request correction of inaccurate or incomplete information;
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request deletion of personal information in certain circumstances;
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request restriction of processing in certain circumstances;
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object to certain uses of your personal information;
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request portability of certain information; and
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withdraw consent where processing is based on consent.
The right to object to the use of your personal information for direct marketing is absolute. If you ask us to stop using your information for direct marketing, we will do so.
These rights are not all absolute and may depend on the circumstances and lawful basis for processing.
To make a privacy request, contact support@themauracollection.com.
We may need to verify your identity before responding to certain requests.
Complaints
If you have concerns about how The Maura Collection handles your personal information, please contact us first so that we have an opportunity to address your concerns.
You may also have the right to raise a complaint with the Information Commissioner's Office (ICO), the United Kingdom's independent data protection regulator.
Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Our website and checkout are supported by established website and payment technology providers.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Cookies Policy
What are cookies?
Cookies are small files stored on your computer, mobile phone or other device when you visit a website.
They can help websites operate correctly, remember preferences, maintain shopping basket functionality, understand website usage and support measurement or advertising.
We may also use similar technologies, including pixels, tags and other online measurement technologies.
Types of cookies and technologies we use
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Strictly Necessary
These technologies are required for essential website functions such as security, navigation, shopping basket functionality, checkout, payment processing and remembering privacy choices. Where permitted by law, technologies that are strictly necessary to provide a service requested by you may operate without consent.
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Functional
Functional technologies support additional website features and may remember choices or preferences that improve your experience. Where consent is required, these technologies will only operate after the appropriate preference has been selected.
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Analytics
Analytics technologies help us understand how visitors use The Maura Collection, which pages are visited, how users navigate the website and how the website performs. These technologies may include Wix analytics services and Google Analytics. Where consent is required, analytics technologies will only be used after you provide it.
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Advertising and Marketing
With your consent, advertising and marketing technologies may be used to measure our campaigns, understand interactions following an advertisement and support the delivery of more relevant advertising. These technologies may include services provided by Google, Meta and Pinterest where enabled.
Third-party cookie and technology providers
Depending on the services enabled on our website and your privacy choices, third-party providers may include:
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Wix
Used for website operation, security, shopping basket functionality, checkout and other essential website features.
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Google Analytics
Used for website analytics and performance measurement.
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Google Ads
Used for advertising and conversion measurement where enabled and permitted by your consent preferences.
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Meta
Used for advertising and campaign measurement, including technologies associated with Meta advertising, where enabled and permitted by your consent preferences.
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Pinterest
Used for advertising and campaign measurement where Pinterest technologies are enabled and permitted by your consent preferences.
Third-party providers may process information in accordance with their own privacy and cookie practices.
Cookie consent
When you visit The Maura Collection, you may be presented with a cookie consent banner that allows you to choose how non-essential cookies and similar technologies are used.
Where consent is legally required, relevant non-essential technologies are intended to operate only after the appropriate consent has been provided.
You can accept, reject or manage available categories through the cookie preference controls provided on our website.
Strictly necessary technologies cannot normally be disabled through the consent tool because they are required for essential website functions.
Changing your cookie preferences
You may change your cookie preferences through the cookie settings available on The Maura Collection.
You may also control or delete cookies through your browser settings.
Disabling certain technologies may affect some non-essential website features. Disabling strictly necessary functionality through your browser may prevent parts of the website, including shopping basket or checkout functions, from operating correctly.
How long cookies remain in your device
Some cookies are temporary and expire when your browser session ends.
Others may remain on your device for a defined period or until they are deleted.
Specific retention periods depend on the purpose of the technology and the provider responsible for it and may change as those services are updated.
Changes to this policy
We may update this Privacy & Cookie Policy to reflect changes to our website, service providers, business practices or applicable legal requirements.
The date displayed at the top of this page indicates when this policy was most recently updated.
We encourage you to review this page periodically.
Contact Us
For questions regarding this Privacy & Cookie Policy, your personal information or the use of cookies and similar technologies, please contact:
The Maura Collection
Customer Care: support@themauracollection.com